Together, the three developed a new look and feel for soda and put their case for the drink across via edgy cartoon characters and animated shorts where all the ingredients (not to mention a Culture POP can) embark on wholesome activities like cycling and skydiving.īursting with colour and blessed delightfully fluid motion, these animated spots are a joy to watch. To do this, Culture POP has enlisted the help of Niceshit and Boston-based creative studio Fair Folk. That's the mission statement behind Culture POP, a soda brand that wants to reposition the drink and remind customers that it isn't bad. Fears surrounding the ingredients have caused people to become wary of soda, but that shouldn't be the case. Soda has been around since the eighteenth century, but it's fair to say that the drink has lost some of its sparkle in that time.
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